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The success of Night Visions and “Demons” only marked the beginning of Imagine Dragons’ path to fame. Everyone has their own demons, their own problems.” “We tried to portray that throughout ‘Demons.’ It kind of shows that there’s more going on than what you see when you just meet someone. “When you get to know them, there’s more behind the scenes,” he explained.
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Reynolds told MTV that the video was meant to showcase the fact that you may not know what someone’s going through and their personal struggles. The end of the video features a clip of Robinson sharing a spirited moment with frontman Dan Reynolds at a show. Directed by Isaac Halasima, the video itself is dedicated to the late Tyler Robinson whose love of the band inspired them to create the Tyler Robinson Foundation and host an annual gala in his honor. The music video flashes between a live performance from the Vegas four-piece and the internal challenges of some of the attendees. Most recently, “Demons” received a rare Diamond certification by the RIAA in 2021. Within the first two years, it had sold over 4.1 copies in the United States alone, bringing the single into the spotlight as the eighth most downloaded rock song in history. It eventually peaked at number 6 on the Hot 100, making it the band’s second top ten single after “Radioactive.” The track also reached no. At the time of its release, “Demons” immediately saw worldwide success, landing a top ten spot on the Billboard Hot 100, and remaining there for 12 weeks. The third single from their 2012 album, Night Visions, “Demons” is also the fourth Imagine Dragons song to hit the milestone on YouTube, following “Radioactive” (originally released in 2012), “Believer,” and “Thunder” (both released in 2017). More than a decade after its release, Imagine Dragons’ video for their single, “Demons,” has hit one billion views on YouTube.
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